ISSN: 2717-4417
Urban Planning
Creating an urban brand to develop creative tourism using City Brand Management (CBM) model – The case of Junqan city

zohreh asadi; Hamid Mohammadi

Volume 10, Issue 40 , November 2021, , Pages 27-42

http://dx.doi.org/10.34785/J011.2021.114

Abstract
  Highlights Brand can create a coordinating role among many economic and social activities and be attractive to all tourism stakeholders. Strategic orientation to focus the activities of all stakeholders in order to achieve a common end goal. Helping cities to attract skilled population, attract ...  Read More