شناسایی مؤلفه‌های کلیدی گردشگری خلاق کودک محور(موردمطالعه: اصفهان، شهر خلاق صنایع دستی)

نوع مقاله: مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد، رشته مدیریت جهانگردی، دانشکده پژوهش‌های عالی هنر و کارآفرینی، دانشگاه هنر اصفهان، اصفهان.

2 استادیار، دانشکده پژوهش‌های عالی هنر و کارآفرینی، دانشگاه هنر اصفهان، اصفهان.

3 استادیار، دانشکده صنایع دستی، دانشگاه هنر اصفهان

چکیده

گردشگری، صنعتی فراگیر و عمومی است که باید تمام بخش­های جامعه را فارغ از سن و نژاد و جنسیت مورد توجه قرار دهد. از آنجا که کودکان بخش مهمی از جامعه به شمار می­روند، توجه به پرورش و ارتقای خلاقیت آنها از ضروریات جامعه است و هنر می تواند نقش مهمی در این امر ایفا کند. بنابراین مقاله‌ حاضر به دنبال مطرح کردن کودکان به عنوان بازار نوظهور حوزه گردشگری خلاق و شناسایی مؤلفه‌های کلیدی گردشگری خلاق کودک محور و همچنین بررسی عوامل تأثیرگذار بر سفرهای خلاق کودک محور است . گردشگران خلاق، سازندگان تجارب خود هستند. بنابراین باید به عنوان گروهی همگن از تولیدکنندگان عمل کنند که درباره تجربه‌ خلاقشان عقاید و احساسات ذهنی دارند. اصفهان از یک طرف به عنوان شهر خلاق، پتانسیل بالایی برای تبدیل شدن به مقصد گردشگری خلاق مبتنی بر صنایع دستی دارد و از طرف دیگر به عنوان شهر دوستدار کودک پتانسیل مناسبی برای گردشگری کودک دارد . هدف اصلی از پژوهش حاضر، یافتن تعریفی واحد از گردشگری خلاق کودک محور است. این پژوهش کیفی بوده و برای شناسایی مؤلفه‌ها، رویکرد نظریه تماتیک (محتوایی) و تحلیل محتوا مورد استفاده قرار گرفته است. داده­ها، با استفاده از مصاحبه‌های عمیق با 31 متخصص حوزه‌ گردشگری، هنر و صنایع دستی و کودک، با استفاده از نمونه­گیری گلوله برفی گردآوری شده‌ و  داده‌ها براساس کدگذاری باز، محوری و گزینشی طبقه‌بندی شدند. در نتیجه  پنج مؤلفه مجزا شناسایی شد:  فرآیند سفر، محیط، نیازهای کودکان، خلاقیت و ذی‌نفعان. هر مؤلفه عوامل مختلفی را در بر می‌گیرد که می‌تواند اطلاعات جدیدی در رابطه با گردشگری خلاق برای کودکان فراهم آورد.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Identifying the key components of child-based creative tourism, (Case study: Isfahan, the creative city of handicrafts)

نویسندگان [English]

  • boshra mohajer 1
  • zahed shafiee 2
  • alireza khaje ahmad attari 3
  • mohammad taghi toghraee 2
1 M.A. intourism management, Faculty of Research Excellence in Art and Entrepreneurship, Art university of Isfahan, Iran.
2 Assistant professor, Faculty of Research Excellence in Art and Entrepreneurship, Art university of Isfahan, Iran.
3 Associate professor, faculty of handicraft, Art university of Isfahan, Iran.

کلیدواژه‌ها [English]

  • Creative Tourism
  • Child Tourism
  • Creative Child- Based Tourism
  • Isfahan
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