ISSN: 2717-4417
Urban Tourism
Conceptualization of the urban branding model in tourism development: the case study of Yazd

Mohammad Bagher Nadi; reza akbari; Mohsen Rafian

Volume 11, Issue 43 , August 2022, , Pages 3-14

http://dx.doi.org/10.34785/J011.2022.452

Abstract
  Highlights - Citizens, tourists, students, investors, and urban management as important beneficiaries of urban branding. - Importance of establishing a destination management organization in Iran. - Importance of creating an urban brand for the competitive advantage of the city. - Identification ...  Read More