ISSN: 2717-4417
Urban Planning
Typology of Foreign Tourists in Tehran’s Grand Bazaar Using Two-step Cluster Analysis: an Approach to Urban Planning

mohammad ghaffari; mohammad nematpour

Volume 9, Issue 36 , November 2020, , Pages 13-26

http://dx.doi.org/10.34785/J011.2021.880

Abstract
  Market segmentation is a prerequisite of tourism planning success. Tourist segmentation based on psychological variables is in turn one of the most important, most operational methods in tourism market segmentation. Therefore, the purpose of this descriptive-analytical applied study was to segment the ...  Read More