ISSN: 2717-4417
Urban Tourism
Explaining the urban branding model in order to develop tourism: Yazd city as the case study

Mohammad Bagher Nadi; reza akbari; Mohsen Rafian

Articles in Press, Accepted Manuscript, Available Online from 24 January 2022

http://dx.doi.org/10.34785/J011.2022.452

Abstract
  Today, urban branding is considered as a way to increase the attractiveness of the city, which differentiates cities by shaping or changing the mental images of the audience. This important, despite the many positive consequences - mentioned in the present research model - and the high potential of Iranian ...  Read More